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7 August 2024 Intelligent application utilizing facial recognition to determine marketing strategies for shopping mall customers
Xianghui Meng, Melinda A. Beninsig
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Proceedings Volume 13224, 4th International Conference on Internet of Things and Smart City (IoTSC 2024); 1322429 (2024) https://doi.org/10.1117/12.3035267
Event: 4th International Conference on Internet of Things and Smart City, 2024, Hangzhou, China
Abstract
In the era of digital transformation and data-driven decision making, mall operators seek innovative ways to attract and retain customers. The retail industry faces significant challenges in understanding and targeting customers effectively. This paper proposes a new approach to address this challenge by proposing an intelligent application that utilizes facial recognition technology to determine marketing strategies for shopping mall customers. This paper comprehensively studies the application of facial recognition technology in the marketing strategy of shopping centers to identify customers. This innovative solution leverages the power of artificial intelligence to analyze customer demographics, emotions, and behaviors, enabling shopping centers to customize their marketing efforts, increase customer satisfaction, and drive revenue growth. The importance of using FDD research method to develop and study face recognition system for shopping malls. At the same time, it will be concluded that by analyzing customer data and customizing marketing efforts, shopping malls can provide personalized experiences to attract and retain customers in an increasingly competitive market.
(2024) Published by SPIE. Downloading of the abstract is permitted for personal use only.
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Xianghui Meng and Melinda A. Beninsig "Intelligent application utilizing facial recognition to determine marketing strategies for shopping mall customers", Proc. SPIE 13224, 4th International Conference on Internet of Things and Smart City (IoTSC 2024), 1322429 (7 August 2024); https://doi.org/10.1117/12.3035267
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KEYWORDS
Facial recognition systems
Industrial applications
Image processing
Feature extraction
Analytical research
Artificial intelligence
Data modeling
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